Learning Activites

Week 12 – The Components of Visual Identity

Name the three most important components of visual identity. The name, the logotype or mark, and the colours. Describe the difference between logotype and signature. The logotype is the brand’s name presented in one single specific font, while the signature is the logotype presented with the brand mark in such a way that is stylistically… Continue reading Week 12 – The Components of Visual Identity

Learning Activites

Week 11 – Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing. Conduct research Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?) One possible option would be to conduct a questionnaire of sorts, either online… Continue reading Week 11 – Acquainting yourself with the work process