Learning Activites

Week 7: Colour Theory – Research and Written Assignment

1. Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK. The RGB colour model, an abbreviation for red, green and blue, is a model in which red, green and blue lights are used together to create a wide selection of colours.… Continue reading Week 7: Colour Theory – Research and Written Assignment

Learning Activites

Week 6: Learning Activity – Expressing Meaning

Choose two words from the list below: Compression Transition Contraction Addition Subtraction Disruption Repetition Elimination Migration Expansion Also, create a “new” word, which has no dictionary definition, and a meaning that only you know. Create three different compositions for your three words, one word per composition. In each, arrange each word to express its meaning,… Continue reading Week 6: Learning Activity – Expressing Meaning

Learning Activites

Week 5: Learning Activity – Creating a Logo Using Gestalt Principles

I have a bit of a hectic schedule this week, and I totally lacked in the creative department, so unfortunately I didn’t get to put in as much work as I wanted to into this assignment, but here goes! 1. Look at the following 7-eleven logos and consider their shape, form and simplicity of design.… Continue reading Week 5: Learning Activity – Creating a Logo Using Gestalt Principles

Learning Activites

Week 4: Learning Activity – Understanding Positioning

Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). A. Coca-Cola The first thing I think of when I see this logo is family parties and having fun with friends. Coca-Cola has been around during my entire lifespan, and the only… Continue reading Week 4: Learning Activity – Understanding Positioning

Learning Activites

Week 3: Sketching Techniques – Practical Assignment

This week was all about sketching techniques and learning how sketches on pen and paper are vital tools in developing and keeping track of ideas. To practice, we were asked to do the following task. You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product… Continue reading Week 3: Sketching Techniques – Practical Assignment